279 Todd Brown - Different Gets Attention

Harry welcomes to the show podcaster and master marketer, Todd Brown. Todd Brown is the expert other experts go to when they need help with their own business. His list of coaching students, consulting clients, and subscribers reads like a Who’s Who of A-List Entrepreneurs. Todd is also the host of The Marketer’s Mind, a show where he and his team discuss the marketing topics that others are afraid to touch. In this episode, Harry and Todd discuss where Todd got his entrepreneurial spirit from, the importance he places on differentiating his business and how he fostered a culture of keeping it real. Todd expounds on his wildly popular E5 Method and talks about his legacy and being authentic to yourself.

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KEY TAKEAWAYS

06:30 – Harry and Todd talk about the value of education, having mentors and role models in your life and growing up in the NY/NJ area

20:42 – When the entrepreneurial bug bit

24:30 – The origin of Todd’s company

30:45 – How Todd differentiated his organization’s offerings

33:19 – The E5 Method explained

40:18 – The inspiration to launch The Marketer’s Mind podcast

43:41 – Embracing criticism and telling it like it is

47:05 – Keeping it real

49:03 – Leaving a legacy by being authentically you

52:42 – Something Todd has changed his mind about recently and the most misunderstood thing about him

57:29 – Harry thanks Todd for joining the show and let’s listeners know where they can connect with him

TWEETABLE QUOTES

“I think college is great when you’re going into a career where you need college, where if you want to be a doctor or an attorney you need a degree. But if you don’t, I think there are a lot of other opportunities worthy of pursuing today.” (13:39) (Todd)

“My department started to thrive and now my department was growing by leaps and bounds. My department became the poster child for the entire company. And it was right around the time when I was on top that I thought I want to share with other folks outside of the fitness industry what it is that I learned inside these clubs.” (26:44) (Todd)

“I think that, as always, in every market different gets attention. Better doesn’t always get attention. Different gets attention.” (31:25) (Todd)

“The heart and soul of marketing is ultimately when you turn a prospect’s desire for a result, for an outcome, for a change, for a transformation, into demand for your product or service before you even talk about your product or service.” (36:40) (Todd)

“When I teach, when I coach, when I guide I always tell people, ‘I’m gonna treat your business like it’s my own. I’m not gonna tell you the things you want to hear. I’m gonna tell you the things you need to hear.’” (45:42) (Todd)

“Live a life of authenticity. Be who you are. Be you. Do you. Live your life. You want to dress a certain way? Do your thing. Don’t try to fit in. If you’ve got an opinion or feeling, be you. And let that authentic you, that real you, shine through and shine through always.” (51:00) (Todd)