142 Natalie Eckdahl | Leveraging Your Podcast to Help Your Business Thrive

Natalie Eckdahl is the host of the Biz Chix podcast, a business coach and strategist who also leads mastermind groups for women entrepreneurs. She was inspired to start her podcast in 2014 because the business podcasts she was listening to mainly spotlighted men and she wanted to listen from more women entrepreneurs who were balancing a business and a family just like she was.

With nearly 300 episodes under her belt, Natalie has been able to provide a platform to women business owners and leaders whose voices are often underrepresented while also sharing her own knowledge and expertise to other female entrepreneurs who are looking to start and improve upon their own businesses.

07:27 - Her thoughts on waiting for the right time to come on the show
08:27 - Lessons she’s learned to improve her podcast and business
11:32 - The first time she received feedback on her podcast
14:44 - How she got started in podcasting
20:02 - Thinking through how you want to design your podcast
24:09 - Finding your own voice
28:27 - My new favorite business podcast, More Cheese Less Whiskers
30:21 - Using your podcast for your business
32:28 - Using her Facebook group to connect her community to her podcast
35:12 - When she has to explain to people what she does for a living
35:32 - Her growing community of listeners and connecting with them at Podcast Movement
37:52 - Celebrity status within the small online world
38:33 - The powerful connections podcasts are able to make on listeners
41:24 - If podcast listening will evolve from a solo in-ear experience to a more communal radio-type listening style
43:44 - Featuring her kids on her podcast and if they will have their own show one day
47:05 - If Generation Zers will take to podcasts
48:03 - The new trend of TV shows turning into podcasts
50:23 - The big support she received from her husband when she started her podcast
53:26 - Creating memories and leaving a legacy through your podcast
55:37 - Being vulnerable and sharing personal stories with your audience
58:04 - What she’s changed her mind about recently
01:03:38 - How you can involve your listeners to help your podcast downloads grow