325 Matt Shields - Decoding the Power of Social Media Advertising

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Imagine shifting from a 9-5 job to the uncharted waters of entrepreneurship? That's the journey Matt Shields, co-founder of Chimehouse Media, undertook. We explore the trials and triumphs of Matt's voyage, discussing the impact of the Apple iOS update on Facebook Ads and the core elements every podcaster should possess to create an entrepreneurial mindset. Matt's wisdom, built on a foundation of spending over a million dollars on Facebook ads in the last three years, explores the avenues of team and personal brand building on social media platforms.

Have you ever wondered why some podcasts gain more followers than others? The answer lies in the art of audience building, an aspect we thoroughly discuss with Matt. We delve into the effective use of Facebook and Instagram for targeted reach, the power of strong messaging, and the trust-building capacity of host reads. Matt's insights into the wild and often times obscure world of ads, retainer fees, and audience scrubbing are a goldmine for those looking to increase brand visibility in a niche market. We also touch upon how the dwindling attention spans of today's audience affect marketing strategies and the need for actionable metrics in podcasting.

The final segment of our conversation unravels Matt's ad strategy for audience building, his views on having a Creator Instagram and a Facebook Business Page, and the common pitfalls of boosting posts. The nitty-gritty of ad submission and conversion on Facebook, according to Matt, could be the game changer for your brand's success. We wrap up discussing Matt's future testing plans and his willingness to revisit for more insightful chats. Whether you're an entrepreneur, a podcaster, or someone interested in personal brand building, this conversation promises actionable insights.

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Key Takeaways

00:02 - Transitioning to Entrepreneurship

11:28 - The Concept of Podcast Audience Building

25:44 - Using Facebook Ads to Grow Visibility

37:10 - Podcasting and Audience Targeting

45:58 - Create Successful Ads for Podcasters

57:58 - Facebook Ads Strategy for Audience Building

1:09:27 - Testing and Future Collaborations

Tweetable Quotes

"If you're using social media as part of your business, your organic reach is only 0.98%. So that means if you have a thousand followers, less than nine people are seeing your posts on a daily basis."

"If you have a good, tight show and your messaging is consistent, if your message resonates with the people that you target, they're going to want to hear your stuff more."

"The further you dig down and get more specific with it, people wanna think like oh, they're talking directly to me, but a podcast is a super way to do that and the algorithm is set up for it right now perfectly."