228 Liz Lajoie - The CFO Whisperer

05:58 – Harry welcomes to the podcast, Liz Lajoie who speaks to the story of how she met Harry, the importance of relationship building as an entrepreneur, becoming a ‘mastermind’ in her craft

14:56 – Liz speaks to her two books, the concept of ‘Zen,’ and the emotional baggage that comes with balancing business financials

22:40 – Liz expounds on content marketing and what inspired her to start her podcast, Zen Money Monday

27:13 – How Liz has evolved her approach to interviewing and what surprised her the most about her guests

31:44 – Liz speaks to the economic impact of the ongoing Covid-19 pandemic

37:24 – Advice Liz would give to new or aspiring entrepreneurs

43:04 – What is something that Liz has changed her mind about recently and what is the most misunderstood thing about Liz

44:57 – Harry thanks Liz for joining the show, and let’s listeners know where they can follow her

TWEETABLES

“I just want to make sure that you have a great underlying financial plan that’s gonna put the dollars in your pocket that you want and still build a great business that you can potentially sell in the future.” (17:05)

“The funny thing is we all think we’re the worst. Every single person I talk to comes up and kind of behind the back of the hand is like, ‘Oh my God, I am the worst with anything financial.’ And, my response to that is always, ‘Well you can’t be the worst because either all of us are or none of us are.’” (20:46)

“I’m not a ‘hard sell’ kinda person. I like to meet people where they are and just be able to offer value.” (27:55)

“The podcast interviews have reflected back to me the fact that we all want to talk about this [money], and we want to talk about our anxiety. And we want to, in a safe space, dig in and kind of talk ourselves through what’s been going on, and where we want to go, and how we might like to change. And people are a lot braver about that than I would have thought.” (31:00)

“A lot of entrepreneurs I know really want to do big things in the world and they would really like to make change happen. They would like to give back to their communities. And, guess what? Money can go a long way toward making that happen, but we need to plan for it.” (42:10)