186 Justin Jackson - Enhance Your Podcasting Product

Harry Duran welcomes to the podcast serial entrepreneur and fellow podcasters, Justin Jackson. Justin is the founder and host of the show, Product People, a podcast about great products and the people who make them. Justin has been working with Software-as-a-Service (SaaS) companies for years as a product manager at Sprintly and Mailout. Justin is also co-founder of the startup Transistor.fm, a podcast platform for brands who want to grow their audience. Justin is a staunch proponent of podcasting and the impact it can have on business. His goal is to help podcasters enhance their product, grow their audience and distribute their message to the masses.

In this episode, Justin and Harry discuss and dissect nearly every aspect of podcasting. With Harry’s experience as a podcast producer and Justin’s extensive podcast platform, the two have a wealth of knowledge to share on the subject. They talk about the importance of compelling content that keeps the podcast audience engaged. Justin discusses his journey of breaking into the podcast hosting space, including how he manufactured interest and booked meaningful and influential guests. As an outside the box thinker, Justin is always looking for creative ways to solve problems. Harry talks about the concept of podfading, a phenomenon that affects many startup podcasters. Finally, Justin speaks to the ever-evolving and growing podcast industry. He describes his experience listening to podcasts as a mindful experience and feels that everybody should enjoy podcasts as much as he does!

05:08 – Harry welcomes Justin Jackson to the podcast
05:50 – Justin talks about getting others acclimated and comfortable with podcasting
08:51 – Harry tells the story of how he met and started working with Chase Reeves
10:46 – How Justin knows Chase
12:36 – Justin discusses how his work has shifted to focus on podcasting for brands
14:08 – What is Transistor.fm?
15:09 – How Justin broke into the podcasting industry
19:15 – The importance of creative problem solving
20:50 – How Justin met Jon Buda, his partner in Transistor
22:57 – The power of asking yourself, “What do you want?”
26:22 – Justin recalls the conversations that stick out from his work with Marketing for Product People
28:25 – Justin talks about Rob Walling, founder of Drip
29:45 – The back channels of the Internet
34:08 – Justin talks about his project MegaMaker
38:43 – Why it’s imperative for podcast content to be compelling
40:48 – Why Justin believes that not everyone can be a podcaster
46:04 – Podfading defined
49:06 – The importance that Justin placed on having a podcast in conjunction with Transistor
54:55 – The most interesting thing to come out of working with SaaS companies
1:03:52 – The connection between podcasting and business
1:09:36 – Why there’s still room to grow in the podcast industry
1:11:50 – The low barrier to entry of podcasting
1:15:53 – How listening to podcasts can be a mindful experience
1:23:31 – Where Justin got his entrepreneurial spirit and hustle
1:34:41 – Justin’s advice to aspiring entrepreneurs
1:37:58 – The importance of surrounding yourself with the right people
1:43:21 – What is something Justin has changed his mind about recently
1:43:54 – What is the most misunderstood thing about Justin
1:45:44 – Where listeners can follow Justin