301 Jeremy Enns - Going Narrow & Being Uncomfortably Specific

Episode Summary

Jeremy Enns is the Founder of Podcast Marketing Academy, where he helps scrappy brands and Creators hit their podcast growth milestones with a step-by-step playbook. Through his extensive experience in audio, Jeremy understands that podcasting is one of the best ways to consistently generate leads, make sales, and elevate your profile. Today, Harry and Jeremy discuss Jeremy’s passion for writing and creating content, what separates a consistent show with a growing, successful one and the value of pursuing a niche and narrow audience.

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Key Takeaways

06:25 – Founder of Podcast Marketing Academy, Jeremy Enns joins the show to share his plans for moving to Portugal as well as his passion for audio, music and photography

13:13 – The ‘Wildman’

23:01 – Content creation, Jeremy’s podcasting origin story and overcoming Imposter Syndrome as an entrepreneur

34:14 – Jeremy reflects on returning to his love of writing

41:04 – How Jeremy plans and maps out his content

49:17 – The decision to begin curating courses

54:16 – What separates a consistent show with a growing, successful show

1:03:05 – The value of going narrower and pursuing niche audiences

1:13:51 – Something Jeremy has changed his mind about recently

1:19:07 – Harry thanks Jeremy for joining the show and lets listeners know where they can go to connect with him and learn more about Podcast Marketing Academy

Tweetable Quotes

“I think I read some stat recently that per capita more Canadians listen to podcasts than Americans do now.” (09:58) (Jeremy)

“It’s interesting when I look back at especially my lack of a corporate career history, I’m very aware of both the pros and cons. A lot of people I’ve talked to get conditioned where it’s very hard to go off on your own path because you’ve just worked so long in a structure. I didn’t have any of that baggage, but one of the interesting things that I’ve always thought is that everyone has some sort of Imposter Syndrome. But I don’t know that you can get to this without going through it.” (27:31) (Jeremy)

“You hear a lot of people who write regularly talk about how writing really clarifies your own thinking. That, for me, was the case where I thought, ‘At this point, I don’t even care if anybody ever reads anything I write. It’s so valuable to me personally just to keep writing because it was structuring my thoughts.’” (35:37) (Jeremy)

“I tend to skew to the philosophical, higher-level strategy side of things than tactical side. But, I’ve also recognized that it’s a lot harder to market and sell vague, philosophical things even if there’s value to it and people like it.” (43:56) (Jeremy)

“I think a lot of times it actually comes back to how specific you are about the person that you’re actually trying to reach. Everybody, I’m sure who’s listened to hundreds of episodes of your shows, has heard before that if you create a show for everybody, it’s for nobody. We don’t want to believe that, but it’s the truth.” (55:32) (Jeremy)

“For many audiences and many niches, the narrower you go, the more you can potentially charge sponsors. And, people don’t really think of it that way.” (1:05:48) (Jeremy)