008 James Schramko | Surfs The Waves & Create Successful Businesses

James Schramko is no stranger to those in the internet marketing space. As an astute student of some of the best early internet marketers, he has taken what he has learned and built upon it to create the Super Fast Business empire. An ardent proponent of what he's coined 'Owning the Racetrack', James truly shines at testing and tweaking all aspects of his business. He has used that approach to launch not just one, but 5 podcasts! He's got the process down to a science, and focuses his time on the tasks that only he is good it, ensuring that the remaining repeatable processes are outsourced, for maximum efficiency!

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Show Notes

Show Highlights

4:58 - Challenges when podcasters achieve fame early and the importance of recurring income
5:58 - Why time is a harsh teacher
6:58 - Like most markets there's only room at the top for a few strong performers
7:30 - When did James understand the importance of recurring income
9:00 - Why it's so important to segment your audience
10:17 - The great thing about online is the immediate feedback and frequency of communication
11:45 - How successful marketers make the best use of tracking behavior
14:00 - How James understood the importance of frequent podcasting
16:30 - Why James is currently high on podcasting
17:15 - How James was able to write his upcoming book without typing a single word
18:00 - Why James has fun with controversy on his podcasts
19:05 - Why the importance of spending more time with a guest ensures you know them better
20:15 - Why James is definitely not a Joe Rogan fan
21:15 - Why comedy is good for engaging as well as entertaining
22:10 - The launch of the Kicking Back podcast
23:40 - Why it's important to be vulnerable and let yourself grow
26:20 - The best device you have is the one you have in your pocket
27:50 - Why you should never miss a moment to create content and importance of frequency
29:40 - Why it's easier to get away with more cheese
31:10 - The importance of being open to new experiences
31:40 - James has only been surfing for 3 months but you never would have guessed it
33:20 - When your obsessed by something you want to know it back to front
35:30 - Why it's OK and important to keep falling flat on your face
36:30 - How each podcast scratches a unique itch
38:55 - James does only the work that James can do
40:00 - The importance of making yourself redundant
42:10 - 4% of the things you do will get you 64% of the results
45:40 - The importance of community