238 Heather Osgood - Start With the End in Mind

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06:00 – Harry welcomes to the podcast, Heather Osgood who speaks to her background in radio ad sales, her podcast genesis story and the inspiration to start True Native Media

11:46 – Heather provides best practices for those looking to monetize their podcasts

18:13 – Heather talks about the work she’s doing on her own podcast, The Podcast Advertising Playbook

31:31 – How Heather has grown as a podcast host

38:30 – Heather opens up about what excites her about the podcasting industry and what keeps her motivated as an entrepreneur

43:32 – What is something that Heather has changed her mind about recently and the most misunderstood thing about Heather

50:33 – Harry thanks Heather for joining the show, and let’s listeners know where they can follow her

TWEETABLES

“I could tell that the really successful kind of corporate-type podcasts all had ads on them. But, it felt like all the independent shows that I liked didn’t have any ads.” (08:03)

“I always recommend that people start with the end in mind.” (12:08)

“There are so many facets to advertising in podcasting and one of the things that’s so fascinating about this industry is that things change so quickly.” (19:36)

“The heart and soul of podcasting is the ability for anybody to go out there and have a voice and create a show.” (23:45)

“I think as an interviewer it’s important to have a script of questions.” (36:33)

“It’s so easy to get caught up in the minutia of life.” (42:59)