049 Rob Walch | The Truth About Podcast Download Numbers

Rob Walch is the VP at Libsyn and the host of Podcast 411 and Today in iOS. I’ve been Libsyn’s customer for a while now since I’ve gotten started. I’ve had multiple interactions with Rob and I think there’s this notion sometimes that I’ve heard people say Rob can be a bit grouchy, I don’t know why, maybe it’s just people that don’t know him. That couldn’t be farther from the truth. He’s a lot of fun, has really, really quick sense of humor and we laughed a lot on the show. Rob shares valuable podcast insight, statistics, and why your audience isn’t falling for traditional marketing tactics. Hope you enjoy this fantastic episode.

Show Notes

Show Highlights

03:05 – Rob will be seeing Minions with his son this weekend.
05:30 – Podcasting is not going through a renaissance.
07:15 – The White House didn’t vet Marc Maron’s interview with President Obama at all.
09:50 – IMDB Pro is an excellent resource to interview celebrities.
11:20 – Always be honest with your download numbers with advertisers.
14:00 – Everyone seems to know what a podcast is these days.
15:45 – Should you have an dedicated app for your show? Rob says yes.
18:45 – Don’t release a bad episode just because you’re trying to stick to a schedule.
24:00 – Hilary didn’t do podcasting well last time she ran for President. It wasn’t personable enough.
28:50 – Rob talks about his podcasts.
41:00 – Rob doesn’t think he’ll get the next iPhone when it releases.
44:30 – Rob’s youngest son is podcasting.
46:35 – Your marketing for your podcast is BS.
51:10 – If your audience is happy with the show, they’ll tell their friends and family.
52:10 – Rob shares podcasting stats.
57:55 – Look out for Rob’s speech at Podcast Movement.
1:00:50 – What’s happening in the next 6-12 months that Rob is excited about?
1:05:10 – Beware, there are some Game of Thrones spoilers.
1:08:55 – Libsyn has an extremely active community. Elsie Escobar has been a big help to that.
1:11:50 – Please check out Cedar and Soil’s music and don’t forget to rate the show on iTunes.