189 Kyle Gray | The Story Engine
191 Rich Jones | Chameleon Life

Brian McCullough-Interview

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Here’s the Recap:

Harry Duran welcomes entrepreneur, author, tech junkie, angel investor, and fellow podcaster, Brian McCullough. Brian is the host of Techmeme Ride Home, a podcast that provides listeners with the latest tech news in 15 – 20-minute bite-sized chunks daily. He is also the founder of Internet History Podcast based off his book, How the Internet Happened. This episode covers a wide array of topics including, the difference between daily and weekly podcasts, the workflow of dynamic ad insertion, and the process of monetizing these ads to build a profitable show. Brian discusses the ever-evolving nature of the Internet, as well as his vision for the future of podcasting.

What We Covered:

  • 07:08 – Harry welcomes Brian McCollough to the podcast
  • 10:35 – Brian talks about the workflow of creating a daily podcast
  • 11:52 – The early stages of the Internet History Podcast
  • 14:45 – Brian’s inspiration to start a podcast
  • 16:41 – Brian’s daily podcast, Techmeme Ride Home
  • 19:47 – Weekend bonus episodes of Techmeme Ride Home
  • 21:08 – How Brian serves his sponsors
  • 23:16 – The difference between daily and weekly podcasts
  • 24:28 – How the psychology of a daily and weekly show audience differs
  • 31:21 – How Brian arrived at a successful sponsorship model
  • 34:18 – The workflow of dynamic ad insertion
  • 36:19 – How Brian cultivates relationships with sponsors
  • 38:36 – Brian talks about the news alert segments within his show
  • 43:09 – Brian takes the audience through a typical production day
  • 45:38 – Why Brian started the Techmeme Ride Home podcast
  • 48:37 – The role of aggregators
  • 53:45 – How Brian weaves the threads of evolving narratives within his podcast episodes
  • 55:46 – What is something Brian has changed his mind about recently?
  • 58:15 – What is the most misunderstood thing about Brian?
  • 59:38 – Brian’s vision for the future of podcasting
  • 1:03:32 – Where listeners can follow Brian

Tweetables

Links Mentioned

Internet History Podcast Twitter – @NetHistoryPod https://twitter.com/NetHistoryPod

Brian’s Twitter – @brianmcc https://twitter.com/brianmcc

Books Mentioned

How the Internet Happened: From Netscape to the iPhone

Podcasts Mentioned

Wild Thing

The Greatest Generation Podcast

Hello from the Magic Tavern

The Dan Carlin Podcast

Brian’s Podcasts:

Techmeme Ride Home Podcast – https://itunes.apple.com/us/podcast/techmeme-ride-home/id1355212895?mt=2

Internet History Podcast – https://itunes.apple.com/us/podcast/internet-history-podcast/id829119009?mt=2

Tools Mentioned

Anchor – https://anchor.fm/

Audio Boom – https://audioboom.com/

Ad Sense – https://www.google.com/adsense/start/#/?modal_active=none

Enjoying the Show?

Music Intro by Cedar & Soil: Twitter | Facebook | Website

189 Kyle Gray | The Story Engine
191 Rich Jones | Chameleon Life