158 Karen Yankovich | Elevating Your Brand

Karen Yankovich is a Social Media Marketing Consultant, speaker, and the host of the Good Girls Get Rich podcast. Although she’s new to podcasting, she’s taken her digital marketing experience and expertise in LinkedIn to launch a show aimed at entrepreneurs and small business owners who don’t understand how to use social media and online digital tools and help them to establish confident brands and elevate their income and businesses. Karen has had success showing companies how they can use LinkedIn to get new clients and she also sees the value of using it in the podcasting space. With her finger on the pulse in the social media and digital marketing world and a lucrative consulting practice, you can be sure that there’s something Karen can help you with to elevate your brand.

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Show Notes

Karen has had success showing companies how they can use LinkedIn to get new clients and she also sees the value of using it in the podcasting space. With her finger on the pulse in the social media and digital marketing world and a lucrative consulting practice, you can be sure that there’s something Karen can help you with to elevate your brand.

04:47 - The story of how Karen and I met
09:19 - Why she changed her mind on the importance of her production quality
12:13 - The challenge of producing videos and why she considered using YouTube
13:58 - Karen’s audience and why she started her podcast
17:25 - The time I forgot to edit out the UPS man who interrupted a podcast recording
18:17 - Karen recounts one of her podcast faux pas
19:13 - Using Zoom for podcast recordings
20:39 - How far in advance she plans her episodes
23:32 - Her days working in corporate America to working in digital marketing
26:02 - If she found it scary going out on her own
27:15 - Surrounding yourself with like-minded individuals
28:33 - Karen’s thoughts on being around like-minded people
29:45 - What a six figure salary means to an entrepreneur
31:09 - Masterminds and how they can help you grow
32:46 - My idea for a new segment I’m calling, Where Are They Now?
33:46 - Growing up in New Jersey
35:49 - How some people thought she was crazy for leaving her six figure part-time job
36:32 - Why others were asking her why she hadn’t left her job yet
39:01 - If she’s always had a creative streak
39:48 - Karen talks about one of the carnivals she planned
40:38 - Why she feels LinkedIn is so important for corporations and entrepreneurs
41:16 - The mentors that have been helpful to her in her career
45:00 - How LinkedIn can be useful to podcasters
50:58 - What she’s changed her mind about recently
51:38 - The one most misunderstood thing about her